The real cost of using a free email address


April 18, 2015

When setting up your new business, a free email account such as hotmail or yahoo can seem the most cost effective solution for your needs. But have you ever considered the real cost to your business of using non-branded email services?

While free email services may seem very appealing due to their ease of set-up, simple interface and the ability to check them on the go; using such services for business purposes might have a negative impact on how your business is perceived by your customers.

A recent survey conducted by Visible Logic revealed that 70% of respondents believed a non-domain-level email address looks unprofessional. Respondents indicated that their perception of free email accounts listed on business cards makes them wary that the business could be a fly by night operator, or possibly even a scam.

Purchasing a unique, branded url address is a simple and cost effective way to give your business instant credibility and indicate you are a professional service provider who takes business seriously.

With a large amount of business now being conducted via email, your email address is often the first touch point for your brand. Not only do you build awareness, recognition, and most importantly, trust, but having your own branded email address portrays you as professional, competent and in for the long haul.

You only have one chance to make a good first impression. Don’t risk creating a negative perception with something that is easily rectified; register your business domain name today!