CLIENT
Bone Roasters
SERVICES PROVIDED
Logo Refresh
Business Cards
Retail Packaging
Corporate Folders
A4 Flyers
We were recently commissioned to work with the team at Bone Roasters to rebrand their Gold Coast based stock and jus company.
Working direct with the owners, we identified that the existing logo and product packaging did not accurately represent the business and quality of products. Starting with the logo, we worked to create something that was professional, upmarket and also retained elements from the existing design. We also developed a new colour palette for the corporate identity as well as a separate palette for retail product packaging.
The retail product packaging features hand illustrations of the ingredients to give a bespoke and hand crafted feel. A clean and simple colour palette accented with black ensures the range stands out from competitors who were all using predominantly white in their packaging designs at the time of our research.
We also developed a business card, folder and insert for the food services division (restaurants/chefs). As the target is primarily chefs, the design needed to be clean and represent the exceptional quality of the range Bone Roasters produce for this market. Cue spot uv varnish!