Print & Installation Management
Our brief was to create a hair salon brand that reflected the owner’s quirkiness with a hint of Tim Burton’s Alice In Wonderland. Concerned that the name could be mistaken for a creative studio, we felt compelled to incorporate an icon symbolic of hair dressing into the design – the challenge was to have it not appear as tacky, outdated, too obvious or just another hair salon.
Cue graphic design brilliance! The owner’s love of skulls and deer horns took hold (we even managed to get a pair of scissors in there). Masculine etched-style deer horns were combined with feminine, soft curls. The addition of antique scissors and clean, strong type resulted in the birth of a brand that is a true representation of the owner’s personality.
The brand came to life with the creation of business cards, store signage and various printed launch materials, with the launch party attracting lots of attention in the hair and beauty industry.
The final result is a brand the owner fell in love with and one for the Tinker Creative mantel piece!