Eden Ritchie Recruitment
Creative Concepts for Direct Mail Campaign
Our brief was to create a memorable direct mail campaign for a well established Brisbane recruitment firm specialising in placements in the accounting, IT, health and corporate sector.
Understanding that the target audience (corporates) are often time poor and bombarded with electronic mail daily, we opted for a traditional print mail campaign. Using clever ideas and a dash of humour, we were able to create a series of postcards that were attention grabbing memorable for the smiles they gave their recipients.